This insightful webinar explored strategies for making 2025 a transformative year for AEC firms and beyond. Presented by TrebleHook’s President & CEO, Chris Fay, and Director of Business Development, John Goff, it reflected on key lessons from 2024. It explored actionable strategies for setting businesses up for success in the year ahead.
Key Takeaways
Laying a Solid Foundation for Growth
- A thorough review of 2024 to identify successes and areas of improvement.
- The importance of clear planning and defining your unique value proposition.
- Using lessons from the past year to build a stronger foundation for sustainable growth.
Executing with Precision
- Insights into defining and managing KPIs, including revenue targets, win rates, and project values.
- Strategies for turning data into actionable insights and building accountability through technology and processes.
- Highlighting the role of dashboards and reporting for real-time tracking and goal alignment.
Embracing Scalable Solutions
- Practical advice on leveraging AI, integration capabilities, and other technological advancements to streamline operations and remove barriers.
- A focus on creating partnerships that emphasize collaboration and long-term growth.
The Role of Leadership and Technology Adoption
- Ensuring leadership buy-in to drive successful implementation and usage of CRM tools like TrebleHook.
- Making technology work for teams by reducing inefficiencies and enhancing focus on high-value tasks.
Throughout the session, the presenters emphasized the critical balance between art and science in business growth—combining strategic vision with measurable, data-driven execution.
Next Steps
This webinar sets the stage for the year ahead, encouraging participants to reflect, plan, and execute effectively. If you missed the live event or want a refresher, watch the full recording now to start shaping your breakthrough year!
