The Hook
Welcome to The Hook – your go-to source for captivating insights on the AEC industry. With thought-provoking articles, thrilling customer spotlights, and exciting product release notes, we’re not your average industry blog. Join us on this exciting journey as we dive into the fascinating world of AEC and all its possibilities.
5 Steps to Craft a Winning AEC Proposal
The Architecture, Engineering, and Construction (AEC) industry is a fiercely competitive landscape. The companies vying for the same projects must demonstrate their skills, uniqueness, and capabilities through compelling proposal writing. In the realm of AEC, a...
TrebleHook FAQs: Your Essential Answer Guide (with Quick Links)
Welcome to our TrebleHook FAQ blog, where we aim to address the most common questions and provide comprehensive answers about TrebleHook, our powerful Project Pursuit and CRM platform. Whether you're a prospective user considering TrebleHook for your business or an...
ChatGPT: The Future of AEC Marketing?
In today's digital age, marketing has become crucial to success in the Architecture, Engineering, and Construction industries. Firms can leverage new technologies like ChatGPT in AEC. This can help them improve their marketing efforts and stand out in a crowded...
Top 7 AEC Industry Trends to Watch in 2023
AEC, like most industries, has experienced significant changes and challenges over the past year. As we move further into 2023, it's essential to stay ahead of the curve and embrace the latest trends and technologies. The industry is changing quickly, and firms...
The Powerful Benefits of a Project Pursuit Platform
The AEC industry is becoming more competitive, and firms face tighter deadlines. They need efficient tools that streamline their work and boost productivity to stay ahead. That's where project pursuit platforms come in. These platforms connect different systems...
TrebleHook (v2.2) – Release Notes
We're excited to announce the latest release of TrebleHook version 2.2, our innovative AEC CRM and project pursuit platform. This new release is designed to enhance and expand upon the existing features of the TrebleHook platform, incorporating your feedback and...
The Importance of Mobile CRM for AEC Business Development
Time is the most valuable asset of Business Developers in the AEC industry. They must stay ahead of the competition to win new work in a highly competitive industry. But with so much going on, it can be challenging for them to keep up and remain productive. By...
8 Tips for Crafting Winning AEC Proposals
Crafting winning AEC proposals is an essential skill for professionals in the Architecture, Engineering, and Construction (AEC) industry. It requires a combination of technical expertise, strategic thinking, and persuasive writing. Your proposal must differentiate...
The Importance of Sustainability in AEC Marketing
Sustainability in AEC marketing has become increasingly important in the industry. As more organizations recognize the need to reduce their environmental impact, they are beginning to adopt sustainable design and construction practices. To keep up with this trend,...
The Ultimate Guide to AEC Marketing: Setting Goals and Strategies
Marketing for the AEC industry involves a variety of tactics. These tactics are used to reach prospects, convert leads into customers, and increase your company’s revenue. Effective AEC marketing requires careful consideration and strategic planning. Content...
