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Webinar Replay

Mastering the Art of Project Pursuit

In this engaging webinar, John Goff, Director of Business Development for TrebleHook, and Chris Fay, Founder and CEO of TrebleHook, delve into the art of mastering project pursuit.

Discover their insights on transforming good companies into great ones through focused strategies, the Hedgehog concept from Jim Collins’ “Good to Great,” and the power of the flywheel effect. They discuss the importance of a unique value proposition, ideal project profiles, and disciplined project pursuit, all while sharing real-world examples and practical tips.

Join the conversation to learn how to differentiate your AEC firm and achieve sustainable growth. Don’t miss this must-watch session!

Key Topics Covered:

  • Introduction to the Hedgehog concept and flywheel effect
  • Developing and implementing a unique value proposition
  • Identifying and targeting ideal project profiles
  • Strategies for pursuing and landing the right projects
  • Practical tips and real-world examples for AEC firms

Presented by:

John Goff, Director of Business Development, TrebleHook

Chris Fay, Founder and CEO, TrebleHook