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Upcoming Webinar

Getting AI-Ready: The Shift AEC Firms Need to Make Now

May 20, 2026
2:00 pm EST
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Details

AEC firms are under pressure to adopt AI. But most are layering new tools onto disconnected systems, incomplete data, and inconsistent processes.

The result is low trust in reporting, limited visibility into pipeline health, and AI outputs that do not reflect reality.

AI does not fix this. It amplifies it.

This session focuses on the shift firms need to make before AI can deliver value.

What You Will Learn

  • Why most AEC firms are not ready for AI
  • The data challenges limiting BD and marketing performance
  • What AI-ready actually looks like in an AEC environment
  • Where AI is driving real value today
  • Practical steps to align your data, systems, and teams

Speakers

John Goff, Director of Business Development for TrebleHook
John Goff
Director of Business Development
John Goff, Director of Business Development at TrebleHook since 2021, brings over five years of specialized experience in CRM within the AEC industry. His deep understanding of cloud solutions, IT security, and CRM dynamics has been key in enhancing TrebleHook’s project pursuit tools. Prior to joining TrebleHook, John honed his skills in business development, focusing on driving growth and technological innovation in the AEC sector. He holds a bachelor’s degree in business management from Eckerd College, which complements his practical experience and strategic insights in the industry.
Michael Sproles
Vice President of Product
Michael Sproles, Vice President of Product, has been a driving force behind TrebleHook since its inception. From leading the original platform build to guiding ongoing product enhancements and feature development, he plays a central role in shaping and maintaining the performance and evolution of the platform. With more than 20 years at TPM, TrebleHook’s parent company, Michael brings deep institutional knowledge and steady leadership, making him an integral part of the TrebleHook team.