The Hook
Welcome to The Hook – your go-to source for captivating insights on the AEC industry. With thought-provoking articles, thrilling customer spotlights, and exciting product release notes, we’re not your average industry blog. Join us on this exciting journey as we dive into the fascinating world of AEC and all its possibilities.
Transform Your Construction Firm with Project Data Analysis
Accurate project data is crucial if you want to transform the way your construction firm does business. Looking at past project successes and failures makes your decision-making process easier regarding future project endeavors. However, gathering and analyzing...
Benefits of a Good Lead Management Strategy in Construction
Success in the construction industry starts with quality leads. Whether these leads are repeat business, referrals, leads from government websites, your website, conferences, or Business Development generated, good leads are the foundation for driving success. But...
Uncovering the Untapped Potential of Content Marketing for AEC Firms
Are you a marketer in the AEC industry looking for an effective and innovative way to increase your firm's visibility? Content marketing just might be the solution. Content marketing is an often-overlooked tool that can help unlock your firm's true potential,...
How Accurate Project Data Can Unlock Success For Your Architecture Firm
Discover how you can use accurate project data as the foundation for achieving top-tier industry performance.
Finding & Winning the Right Work: 6 Essential Tips for Business Development in the AEC Industry
As a Business Developer in the AEC industry, you are constantly faced with the challenge of keeping up with a rapidly changing market and staying competitive. To be successful, you're not only challenged with finding more work, but you also need to find the RIGHT...
4 AEC Projects That Will Transform the Industry in 2023
The AEC industry is one of the world's most important and fastest-growing industries. For AEC firms to stay ahead of the competition, it’s important to be aware of the latest trends in the industry. There are government-subsidized projects that are set to have a...
5 Ways to Increase Profits on Your Next AEC Project
To be successful in business, it’s important to find ways to increase your margins. This can be done by finding new and innovative ways to cut costs or by increasing the prices you charge for your services. Here are five ways that AEC firms can increase their...
Why General CRM Systems Don’t Work for AEC Firms
CRM systems are a great way for businesses of all industries to track customer data and interactions, but they often fail to meet the specific needs of AEC firms. The reason? Most CRMs were built with product sales in mind rather than project pursuits like...
7 Ways AEC Firms Can Prepare for an Economic Storm
In any economy, there are winners and losers. While some businesses thrive during downturns, others are forced to close their doors or batten down the hatches. What separates the two is often marketing and sales strategy. AEC firms can proactively prepare for an...
How to Choose the Right Construction CRM Solution to Win More Bids
The earliest iterations of customer relationship management (CRM) software began in the 1980s when Robert and Kate Kestnbaum — early pioneers of database marketing — put together a rudimentary system that used data to identify what customers would statistically be...
