The Hook

Welcome to The Hook – your go-to source for captivating insights on the AEC industry. With thought-provoking articles, thrilling customer spotlights, and exciting product release notes, we’re not your average industry blog. Join us on this exciting journey as we dive into the fascinating world of AEC and all its possibilities.

ChatGPT: The Future of AEC Marketing?

In today's digital age, marketing has become crucial to success in the Architecture, Engineering, and Construction industries. Firms can leverage new technologies like ChatGPT in AEC. This can help them improve their marketing efforts and stand out in a crowded...

ChatGPT in AEC Marketing

TrebleHook (v2.2) – Release Notes

We're excited to announce the latest release of TrebleHook version 2.2, our innovative AEC CRM and project pursuit platform. This new release is designed to enhance and expand upon the existing features of the TrebleHook platform, incorporating your feedback and...

TrebleHook R2 Release Notes

8 Tips for Crafting Winning AEC Proposals

Crafting winning AEC proposals is an essential skill for professionals in the Architecture, Engineering, and Construction (AEC) industry. It requires a combination of technical expertise, strategic thinking, and persuasive writing. Your proposal must differentiate...

8 Tips for Crafting Winning AEC Proposals
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